Let’s talk NEW SERVICE / AI SEARCH VISIBILITY
Make your business easier to find and understand as the way people search evolves.
Let’s discuss ↗People increasingly use AI assistants to explore options, compare suppliers and prepare a shortlist. Those conversations can influence a decision before someone clicks through to a company’s website.
GEO, answer engine optimisation and LLM SEO address this changing discovery process. Our work helps make your services, expertise and supporting evidence clearer across your website and public brand presence.
This starts with sound SEO: accessible pages, sensible navigation, useful internal links and content that explains what you do. We then review the information a prospective buyer might encounter in AI-generated answers and identify gaps or inaccuracies.
No optimisation can guarantee inclusion or a citation in an AI answer. We focus on improvements we can implement and evaluate, using a repeatable set of buyer questions alongside conventional search and enquiry data.
What’s included
We establish a baseline using relevant buyer questions across selected search and AI tools, such as ChatGPT, Perplexity, Gemini and Copilot. We record mentions, linked sources and factual accuracy, noting that answers can vary by time, location and user context.
We review how your company, services, locations and expertise are described. Consistent information, clear ownership and verifiable evidence help people and systems distinguish your business from others.
We organise pages around customer needs, with direct explanations, helpful comparisons and examples you can substantiate. Content should give a reader enough information to assess your offer without relying on vague claims.
We check crawling and indexing controls, page rendering, redirects, canonical URLs, mobile usability and internal links. Findings become a prioritised implementation plan that supports both website users and search discovery.
We align structured data with visible page content and strengthen relevant author, service and company information. Where appropriate, original insights, case studies and digital PR add context beyond your own website; structured data alone does not secure AI visibility.
We repeat the agreed visibility checks and track changes alongside organic performance, identifiable AI referrals and enquiry quality. We distinguish observed mentions from attributable traffic and commercial outcomes, then use the findings to set the next priorities.
Your next chapter / Genesis Algorithms
A new store. A complex integration. An idea that needs a custom build.
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