Independent digital agency

Shopify partners since 2017

COMMERCE.
WEBSITES.
DIGITAL EXPERIENCES.

Since 2017, we’ve shaped, built and brought digital products to life. We began with Shopify and grew into a wider world of platforms, apps and custom systems. Today, data, customer behaviour and our in-house AI inform the work—with human judgement guiding every decision.

Explore our services Commerce / Digital Experiences
Brand & Marketing

Our name. Our approach.

GENESIS

/ The origin, creation, or beginning of something. /

Every project starts with a possibility. We build from the ground up around your business, your audience and what comes next.

ALGORITHMS

/ A sequence of steps that turns a problem into a solution. /

We use data and customer behaviour to shape the experience, then bring it to life through design, code and connected systems.

What we do

GREAT SERVICES.
ONE CONNECTED TEAM.

01Shopify & Shopify Plus
  • Store design & themes
  • Product selection & personalisation
  • Shopify B2B
  • Custom app development
  • Internationalisation
  • Conversion rate optimisation
  • UX & landing page optimisation
  • Custom functions & features
  • A/B testing & experimentation
  • Monthly maintenance & enhancements
  • Launch & handover
Explore Shopify & Shopify Plus
02Custom Websites & Applications
  • Business websites & content management
  • Custom code & functionality
  • Portals & web applications
  • Browser extensions & games
  • Testing, deployment & ownership
Explore Custom Websites & Applications
03Ecommerce Migrations
  • Discovery & data mapping
  • Storefront & feature replacement
  • URL redirects & search checks
  • Cutover & validation
Explore Ecommerce Migrations
04Integrations & Custom Features
  • ERP, CRM & supplier connections
  • Omnichannel & POS integrations
  • Availability & stock rules
  • Calculators & configurators
  • Marketplace workflows
  • Failure handling & handover
Explore Integrations & Custom Features
05Support & Optimisation
  • Audits & priorities
  • Performance & mobile usability
  • Shopping & enquiry journeys
  • Maintenance & planned releases
  • Conversion rate optimisation (CRO)
  • Customer experience (CX) & cart value
Explore Support & Optimisation
06Branding & Marketing
  • Naming & visual identity
  • UI/UX design
  • Email marketing
  • Automated SMS & WhatsApp campaigns
  • Packaging & campaign design
  • Social media marketing
  • Google & Bing paid advertising
Explore Branding & Marketing

Our approach

HUMAN CREATIVITY.
AI POSSIBILITIES.
ONE THOUGHTFUL PROCESS.

We bring customer insight, design and development together, using AI to support the process and human judgement to guide the work.

View our approach ↗

More than a storefront

GOOD DESIGN GETS ATTENTION.
GREAT DEVELOPMENT
MAKES IT WORK.

We’re Genesis Algorithms. Shopify partners since 2017. Since then, we’ve built partnerships with leading technology companies to bring the right platforms, tools and expertise to every project.

Meet Genesis Algorithms ↗

Our partners

GOOD COMPANY.
GREAT POSSIBILITIES.

Your next chapter / Genesis Algorithms

LET’S BUILD
SOMETHING GOOD.

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A new store. A complex integration. An idea that needs a custom build.