Store design & themes
Responsive designs, reusable theme sections and collection and product templates built around your range. We can adapt an existing theme or develop a bespoke one.
Genesis Algorithms / Shopify & Shopify Plus
SHOPIFY STORES.
BUILT AROUND YOU.
New Shopify stores, redesigns and improvements to existing stores. We bring your catalogue, brand and operational requirements into one buying experience.
Since 2017The service
The right storefront makes a complicated offer understandable. We design the route from navigation to product selection and build the sections your team needs to merchandise it. Whether the brief calls for a new theme or focused changes, we agree the product rules and integrations before development. We use relevant customer data and feedback to guide decisions, with privacy and data quality considered throughout. We also work on existing Shopify stores built by other teams, with targeted design, development, CRO and ongoing maintenance scoped around the current setup.
What is included
THE WORK.
IN DETAIL.
Product selection & personalisation
Colour choices, add-ons, configurable products and made-to-measure ordering, with the rules for pricing and fulfilment agreed before implementation.
Shopify B2B
We assess your wholesale and operational requirements against the platform and plan the buying journey, account experience and supported integrations.
Custom app development
Store-specific apps for workflows that standard tools do not cover, with data access, system connections and ongoing ownership agreed upfront.
Internationalisation
Plan languages, currencies, regional content and market-specific buying requirements, alongside delivery and operational rules.
Conversion rate optimisation
Use customer behaviour, feedback and available performance data to identify buying barriers and prioritise improvements in existing Shopify stores or as part of a new build.
UX & landing page optimisation
Refine page structure, messaging, product discovery and mobile interactions to help customers understand the offer and complete their next step.
Custom functions & features
Develop selectors, calculators, bundles and tailored shopping functionality around your products and business rules.
A/B testing & experimentation
Define hypotheses and success measures, then run experiments where traffic and data quality support reliable conclusions. Use research and measured releases where they do not.
Monthly maintenance & enhancements
An ongoing programme of agreed fixes, theme updates, performance work and new features, with release checks and support expectations defined in the scope.
Launch & handover
Validate the agreed shopping journeys and prepare your team to manage the store, with a clear plan for further improvements.
Technologies we work with
- Shopify
- Shopify Plus
- Liquid
- JavaScript
- React
- TypeScript
Explore in more detail
The details
GOOD
QUESTIONS.
Do we need a completely bespoke theme?
Not always. We compare the functionality you need with your current theme or a suitable starting theme. A custom build makes sense when the catalogue, design or purchase journey requires it.
Can customers personalise products?
Yes. We can develop colour and material choices, paid add-ons and product personalisation. We define how selections affect pricing, validation and order fulfilment before building the interface.
How do you scope B2B functionality?
We start with your business buyers, catalogue, pricing and ordering requirements, then define the implementation around your store’s available features.
What is included in a quote?
The quote identifies the templates, components, product features, integrations, content responsibilities and launch checks in scope. Data migration and ongoing marketing are scoped separately when needed.
Can you improve an existing Shopify store built by another team?
Yes. We can audit, optimise, maintain and extend an existing Shopify store without a full rebuild. We first review its theme, apps and custom code, then agree priorities for CRO, UX, landing pages, experiments or new features.
Getting started
Share your catalogue, existing store, brand materials and the product choices customers need to make. We will also review the apps and fulfilment systems the store depends on.
UK
Romania
USA
Your next chapter / Genesis Algorithms
A new store. A complex integration. An idea that needs a custom build.
[email protected]